TECHunplugged | Services for Vendors
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Services for Vendors

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Conference

The TECHunplugged Conference events are a prestigious outlet for vendors. They have the ability to interact with a broad range of IT professionals as well as respected industry influencers in large metropolitan regions with an elevated density of economic actors.

 

The outcomes of participating in a TECHunplugged event are multiple: demand generation, lead generation, creation of video content (video sessions are recorded and uploaded on our YouTube channel), live streaming and live podcast recording.

 

Find out more here.

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Writing Services

TECHunplugged can help you with the creation of sponsored white papers, solution briefs, case studies or technical deep dives. Our value comes from an independent perspective on the problematic covered in the white paper or document, as well as our involvement of TECHunplugged’s community of independent industry analysts who can provide opinions and commentaries about any given topic. Custom content can be also prepared to satisfy the most demanding requirements.

 

We can also help customers who seek a steady pipeline of compelling content to enrich their corporate blog with external insights and opinions. These can be either individual, standalone articles focusing on a specific topic or a series of articles covering a broader topic of general interest. Articles can cover product introduction, technical deep-dives, technical guidance for specific context or be focusing on industry problematics that are linked with the vendor’s core business and marketing objectives.

Have a look at some of our latest content in our Media Portfolio section.

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Media Services

We can contribute as presenters (co-host) to hosted webinars organised by the customer in two ways: we can either present on already prepared content or we can draft the webinar content ourselves and adjust as needed to t the customer requirements.

 

We also propose audio services where the customer can shortly introduce their company and present new product releases, focus on specific technologies / improvements/ breakthroughs, or discuss their go-to-market strategy. The format is interactive and takes the form of a discussion based on content to be discussed/agreed beforehand to make the recording as smooth as possible. This short format is very popular and easy to ingest, it’s specifically suited to commuters and people who listen on the move.

 

Customers who sign up for a sponsor slot during our conferences also get the benefit of recorded video sessions and live streaming included in the sponsorship package.

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Consulting Services

Our goal is to support vendors to convey their message beyond the general marketing life cycle (campaigns, ads, etc) by providing custom content that is not a simple ad or specification sheet about a product. We go beyond raising awareness and work actively with the customer to help them understand the market in which they operate, highlight growth areas & potentially interesting partnerships, and assist them in improving their communication strategy. We put the product or solution in the context of real world problematics that enterprises and users face, and we explain how the product can help resolve these.

 

Based on our experience of the market and the people who make it, we can also provide advice in promotion and networking i.e. focusing on given target groups and how to tailor the messaging for those groups. We also provide advice on how to engage with bloggers & industry influencers, and we can also leverage our network put our customers in touch with our relationships in the data center industry.

Interested in TECHunplugged services? Contact us now and ask for our brochure, you’re just one click away from it!