Senior Advisory Consultant, Solution Architect and main SDS/HCI Category Contributor for the online community initiative WhatMatrix. For over 15 years Herman Rutten has been responsible for driving both business and innovation, as well as delivering strategical and tactical IT advise to many different organizations on several topics concerning IT infrastructure. Herman has provided many customers with insight to long-standing issues and permanent solutions, while maintaining objectiveness and customer centricity throughout. Herman’s current focus is on the Software Defined Data Center (SDDC) and Hybrid Cloud arena. Because of his vast experience in the field with multiple datacenter-grade storage-, disaster recovery- and backup technologies, Herman is regarded as an expert in each of these areas.